3 Dec 2020 Crisis marketing Strategy

Why you need to move your business online (if you haven’t already)

Regardless of the size of your business, what you sell or where you’re based, online is where you need to be. Think about how you found this blog. Through a search engine? On social media? That’s exactly how your target audience are looking for you too. 

In the UK, where LikeMind Media are, we’re back in COVID-19 lockdown, meaning people aren’t leaving their houses to go shopping or access non-essential services. People won’t be stepping foot in your shop or attending your event anytime in the near future. 

We know where they will be though. Online – shopping, browsing, connecting. The scroll hasn’t stopped. If anything, it’s increased, and if you’re not there, you’re missing out.  

A website is a must-have 

In 2020, every business should have a website. It doesn’t matter whether you sell products or services, or where you’re based. Websites are the perfect place to tell people all the information they need:  

  • Who you are 
  • What you offer  
  • Your prices 
  • Your contact details 

A website gives people a chance to know you’re there and what you can do for them. If your offering isn’t available to buy online, then your website is a tool to showcase your knowledge and expertise. You can talk about your services and promote your team.  

If you do sell products, having an ecommerce website is a no-brainer. With $4.13 trillion worth of ecommerce sales predicted to be made in 2020, it’s hard to deny that being discoverable online is important. Research in The Future Shopper Report 2020 found that 1 in 5 people get inspiration for product purchases from retailer sites before buying.  

Of course, there’s much more you can include on a website than just basic information. For example, a blog is an invaluable marketing tool, which can help you reach a wider audience and gain new customers. You can use website copy to communicate your brand personality and show people what they can expect when working with you. 

Social media is a key communication tool 

Social media is a major part of modern life. Each day, approximately 2 million users join social media platforms such as Instagram, Twitter, Facebook and LinkedIn. No matter the demographics of your target audience, there’s almost certainly a platform that can get you in front of your desired customer. 

The beauty of using social media for business is that it’s so many things rolled into one. You get data to analyse, a place to promote your business and, best of all, you can have direct conversations with potential customers.  

When you choose to delve into the world of social media, it’s important to remember that communication is key. Posting to social media isn’t like putting an ad in the local paper – you have to get involved in conversations, follow up on interest and look out for discussions you might want to join. The more you put in, the more you’ll get out.  

Social advertising is a lead generation must-have

When you step beyond organic social media, you have the wonderful world of social media advertising.  

In the words of our very own content creator & social advertising wizard, Charlie:  

“It’s important to use social media advertising for your business because it gives you a greater reach on any budget, it enables you to further define your audience, boost brand awareness, credibility and engagement levels. Need I say more?” 

Social advertising is the modern example of the phrase “you need to speculate to accumulate”. While you’ll need to start off with an advertising budget, a well-crafted campaign can have you achieving your goals in no time. Whether that’s increasing website traffic or driving online sales, it’s a strategy that really drives results.  

The great thing is that the audience is already there for you. In 2019, the average social media user spent 2 hours and 22 minutes browsing and scrolling their favourite platforms. Given the extended time at home in 2020, it’s safe to assume that number has grown.  

2020 has been the year of digital. We’ve had online meetings, virtual pub quizzes and live-streamed events. Businesses need to adapt and evolve to meet the changing needs of their customers. COVID-19 and the lockdowns that come with it won’t last forever, but these last few months have changed the way that people interact with businesses. 

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