We can help you understand the benefits of including video as part of your marketing strategy and guide you through the process of creating video content.
You probably have lots to do in your business without adding to your workload. Any strategy will focus on what will resonate with your audience but also what’s achievable for you as a business given your resources and time.
We specialise in creating video for online broadcast. That means we’re not going to suggest green screen CGI with a Hollywood budget. Instead, we will discuss with you how we can help you articulate why your customers should work with you and create video that delivers people to your door.
Our content creators will film to the agreed brief and then edit video in post-production to make it look polished and professional, keeping it personal without it looking too corporate and over-produced. You’ll be involved every step of the way in the process so that you’re happy with the final results.
It’s true that livestream content does have a certain priority in various platforms’ newsfeed algorithms. But a poorly executed live broadcast makes people switch off, or worse, unfollow future content. There is a structure that works and tools which can help viewers stay watching.
We have all the kit to help you livestream from your business or even an event. If you don’t fancy being on camera yourself, our team of trained broadcasters can even front the livestream for you, acting as presenter, interviewer and facilitator.
We were filming our YouTube series on our phones and this worked well. When we worked with the team at LikeMind Media the quality went up a notch. They totally get what we’re trying to do and are great to work with.
Paul Chapman. The Strategy Sessions
Today, much marketing content is consumed via a mobile device. There is so much content that brands are competing against other brands as well as update from friends and family for attention. Video is an easy format for people to consume and key information can be articulated quickly – something your business needs.
You can create decent video with a smartphone. They pretty much all record in HD. Depending on where you’re creating video, you may benefit from a microphone and some lighting but this can be really cost-effective. Generally speaking, the more you spend, the better quality video you’ll be able to produce.
That depends on your audience. We would argue that it’s worth researching what they want. If they are looking for answers to questions, the explanation videos or How-To guides build trust with your business and can lead to returning views.
These days, not much. Both platforms want to get eyeballs on their platform. Facebook are making it easy to reach people, particularly if you are able to spend money on promoting video. But YouTube is still the go to place for video, especially video of over a couple of minutes.
All sorts, but it’s worth exercising some caution in interpreting what you’re actually seeing. Video views and impressions can mean different things depending on the platform. Just because someone was served a video, it doesn’t mean that they watched it. Percentages of video viewed or audience retention are good metrics to keep tabs on to show you how interested the audience is in the content.
Not especially. Live streaming has some benefits from the immediacy and the interaction that it allows between a business and its customers. However, these days there are premieres and Facebook Watch parties that allow you to interact with a pre-recorded video. People feel pressure to be on camera – whilst it’s great to show the face of the business, there are other methods that can be used to build a loyal following.
Of course! Think about TV channels like QVC and how they do it! It’s not popular to say that you can sell on video. It’s true that customers don’t want a hard sell, so offering videos that contain value and the audience is going to enjoy is the best way to build that trust. But, in the end, you do have to ask for the sale – there are techniques that can be used to sell on video.
Animation is a popular method. Narration from behind the camera can also be used – everyone trusts David Attenborough!
81% of businesses use video as a marketing tool. That makes it an essential part of your marketing strategy. My in-depth knowledge of each platform means I know what works. Creating videos will allow you to develop your online persona and really connect with your audience. I know it may be daunting, but adding a face to your brand will improve your results.
With 50 per cent of consumers who watch online product videos saying that it helps them make more confident purchasing decisions and studies showing that 75% of those who watched an explainer video about a product then went on to buy it, it’s easy to see why video is an important part of your marketing strategy.
In addition to the above, videos can also help with webpages and the amount of time that your audience spends on each page. People who watch videos tend to stay on a site for two minutes longer and are 64% more likely to buy something from your company.
Using videos on both your website and social media channels can help boost visitor engagement, build trust and credibility, and help increase sales and conversions. Also, multiple marketing videos is a very cost-effective way to enhance your website whilst also supporting sales pitches and showcasing your products or services.
There are also search engines like Google to think about, they prefer showing a variety of media in search results, meaning you stand a better chance ranking if you have a video.
What’s the second biggest search engine? YouTube. Uploading videos to YouTube increases the reach of your brand, message and products or services. Videos are similar to commercials, they build awareness and trust, but are a lot cheaper.
We have a wealth of experience when it comes to creating successful videos for clients in a range of different industries.
Let us help you get the most out of your video campaign.
Sound good? Let’s have a chat. Fill in your details below with a brief description of what you want to achieve and one of the team will be in touch.
We look forward to hearing from you.
We understand that money talks and if you're considering work with us, you're probably wondering how much our services cost.
The goods news is we use a system we call ethical pricing, which means that we don't use any trickery when giving a quote. If a service costs £500 then that's what we call it - not £495 or £499.
The bad (ish) news is that we don't have a set price list. We're sorry, we know this would make this super easy to pick from but we want to provide the best service for your business and we can't do that with a one size fits all approach. We know this doesn't help you make a decision though so we have some examples of what our pricing might be, dependent on the services used, over on our pricing page.