Technology and content are a match made in lead generation heaven

Arguably, lead generation is the most important thing we do in marketing. It’s the fuel to the (hypothetical) fire that is financial success.   All roads lead to Rome, as they say, and in marketing, Rome is lead generation. The roads are content, SEO, advertising, brand building etc – but all ultimately with the goal of gaining customers or donations, or whatever it … Continue reading Technology and content are a match made in lead generation heaven