Social Advertising

Social advertising is the process of placing advertisements within allocated slots within social media platforms. You will have to pay the appropriate platforms to appear in certain places based on the audience you define.

Not at all! In fact, it’s arguably the most cost-effective form of advertising there is! Nowhere else can you target in such intricate detail – you virtually guarantee to present your information in front of the people who need it.

All platforms offer great return. Because of the amount of users and data in the platform, arguably Facebook/Instagram is the most effective, but if your audience is on other platforms then these also have great advertising options.

Social networks have a wealth of information on its users. This makes it possible to target your audience in a way that cannot be done with other advertising platforms. Easily create truly relevant and engaging micro-targeted ads that resonate with your audience.

Let’s not forget that there’s also the potential for your content to be shared between users across the social channels.

The number of users on Facebook probably means that it has to be in the mix if your target audience is there. It is a cheap platform on which to advertise. However, the situation is fluid and this may change in the future.

Something that grabs someone’s attention, yet feels native to the platform and the location it’s in (i.e. if it’s in the newsfeed, it needs to look like a post), and relevancy to the target audience.

Whatever your business objectives are. If it’s more sales then the advertising needs to be constructed in a way that facilitates this. If it’s downloads of an e-book then, similar.

With social media advertising, also known as paid social, businesses can increase the reach of their social media campaigns and more easily share stories and build rapport with both customers and prospects.

Paid social can be used to send traffic to both your profile pages or website and are often used to create an initial buzz around content or help to generate brand and product awareness.

It literally is almost as easy as clicking ‘Boost Post’. That’ll get you increased reach for a low cost, but the best campaigns are more sophisticated and multi-faceted. It’s a myth, however, that you need high-production quality ads. You can create amazing ads on a low budget.

Each social network’s ad tools will guide you through the process of creating an ad and publishing it. The challenge then is to create engaging ad creative that will perform. You will need to monitor social ads; being able to react to performance is one of the skills needed to run successful campaigns. So that becomes a time-based issue.

We have a wealth of experience when it comes to running paid social campaigns for clients in a range of different industries on all the major platforms including Facebook, Twitter, LinkedIn etc.