It’s proving harder for businesses to get noticed on social media. The algorithms are not necessarily helping businesses be seen. Advertising on social media is a cost-effective way of ensuring your business is seen by the people you know will buy from you. Fortunately, it’s the cheapest form of advertising there is, for the targeted results you can get.Contact us
You probably know who your best customers are. We can use the definition (we’ll work with you on this) to target similar people using social media so your ad budget is being spent on those most likely to purchase. Perhaps you’re launching a new product or service and you don’t yet have customers that you can use as a template – no problem, we can help you define who it is you’re trying to attract.
We have experience in integrating your email list, CRM system or other database as part of the audience building, so you can target your existing customers and remind them that you exist.
There are many different ad formats out there but, despite what the platforms suggest, you possibly need to rule some of them out. Our experienced ad team is creative and knows the type of ads that are delivering results right now. We will work with you on creating imagery, video and copy that sings to the audience we build for you and gets them clicking.
We’ll create different versions of ads and split test them to find out which one works best and maximise the return on your ad spend. You’ll be involved throughout the process and be able to learn from our team. The more campaigns we do, the better the results will be.
There are many factors that can affect how an ad campaign performs: quality of the ad, resonance with the audience, budget, even news that affects what people are talking about on social media. Unlike an ad in a magazine, or even a billboard, social media advertising allows you to react and adapt to what’s going on.
We constantly monitor ads that are published on social media to see what is working well with your audience. We then amend anything that requires it: copy, visuals, calls to action or even audiences so that your budget is well spent. What you may think is your ideal audience may not turn out to be the case, but at least with us, we’ll be able to respond quickly and channel resources to those that are buying.
The team at LikeMind Media totally get our business, our vibe and what we’re about. They come up with ideas that translate into ads that perform well and increase sales to our business. One ad we had running for the Tour de France is still generating sales months after the campaign started.
Steve Barradell. Graffio Arts
Social advertising is the process of placing advertisements within allocated slots within social media platforms. You will have to pay the appropriate platforms to appear in certain places based on the audience you define.
Not at all! In fact, it’s arguably the most cost-effective form of advertising there is! Nowhere else can you target in such intricate detail – you virtually guarantee to present your information in front of the people who need it.
All platforms offer great return. Because of the amount of users and data in the platform, arguably Facebook/Instagram is the most effective, but if your audience is on other platforms then these also have great advertising options.
The number of users on Facebook probably means that it has to be in the mix if your target audience is there. It is a cheap platform on which to advertise. However, the situation is fluid and this may change in the future.
Something that grabs someone’s attention, yet feels native to the platform and the location it’s in (i.e. if it’s in the newsfeed, it needs to look like a post), and relevancy to the target audience.
Whatever your business objectives are. If it’s more sales then the advertising needs to be constructed in a way that facilitates this. If it’s downloads of an e-book then, similar.
It literally is almost as easy as clicking ‘Boost Post’. That’ll get you increased reach for a low cost, but the best campaigns are more sophisticated and multi-faceted. It’s a myth, however, that you need high-production quality ads. You can create amazing ads on a low budget.
Each social network’s ad tools will guide you through the process of creating an ad and publishing it. The challenge then is to create engaging ad creative that will perform. You will need to monitor social ads; being able to react to performance is one of the skills needed to run successful campaigns. So that becomes a time-based issue.
It sometimes feels that the algorithms are against businesses. What better way to guarantee the right eyes are going to see your business in all its glory? I love getting creative with ads and testing what works. It’s so rewarding to know the work I’ve done has generated an increase in sales.