It’s not about being page one, position one any longer. The quality of the information on your website, and how it’s structured, is more important. We understand how to get the best return from the effort put into SEO, which includes great research, writing helpful content and some technical stuff too boring to mention.Contact us
Seeing as the possibilities are endless when it comes to SEO, having a strategy is essential. We take the time to understand what our clients want to achieve and the results they expect, as this will allow us to create a bespoke SEO strategy that meets their needs.
The SEO industry is always changing, therefore there needs to flexibility with the strategies. Nothing should be set in stone. This way we can ensure that we are making the most out of our SEO efforts and you continue to see results!
It's disheartening to hear when business owners have been let down by previous SEO agencies. Especially when they over promise and under deliver. This is why we will always aim to be as transparent as we can with our clients.
We will be honest with our clients and let them know if we feel that what they want to achieve isn't realistic due to budget or competition. We'll also be clear from the get go with what we are getting up to on a monthly basis. We won't just say "SEO stuff".
Measurement is key when it comes to SEO. If we don't, how do we know whether we are being successful or not with the SEO campaign we have implemented. Look at a month by month basis we will be able to see what is working and what tweaks need to happen here and there.
This means that each month you will get a regular report detailing what has been worked on in that month and what the results are because of the efforts. We encourage clients to call, if there is ever something in a report that doesn't make sense.
SEO stands for Search Engine Optimisation, which is a method that websites use to increase their position on search engines such as Google, Bing, Yahoo etc. Implementing an SEO strategy can help drive traffic to your website and therefore grow your sales and revenue. There’s no point in having an amazing website that showcases your products and services if no one can find you!
Getting onto page one of Google is no easy feat and there are many factors that affect how a page or website ranks in search engines. Factors include quality of the content, website speed, whether Google can crawl and index your content, competitiveness of the keyword etc. The list goes on and on... Focusing on ranking in first position is a bit (dare we say it) old school. Ranking in first position has fallen in importance to SEO specialists because ranking number one is no longer number one (take into consideration feature snippets, knowledge graphs etc.), keywords are harder to target, rising importance of semantic search etc.
Keywords are important, but SEO is not just about keywords. In the past, search engines would look at how many times a keyword was mentioned on a page and deem that as the most relevant for users. As you can imagine people would spam pages with a certain keyword (a black hat SEO technique). Nowadays, search engines are much more intelligent, and they don’t just rely on keywords. Instead, they are all about the user experience. If users have a good experience, they will come back, therefore SEO is much more than just keywords. Think quality of content, page speed, is the site easy to navigate around etc.
There are many tools that can help you improve SEO. The question to ask is what do you want the tool to do? Google Analytics helps you see how your site is performing whereas Google Search Console helps you to fix things that go wrong with your website. There’s also tools like Screaming Frog, which you can use to crawl your website to see if everything is above board e.g. broken pages, missing meta descriptions, canonicalisation issues etc. On the other hand, if you want to conduct keyword research you have Google Keyword Planner, Answer The Public, Keywords Everywhere etc. Keeping an eye on your competitors is key in SEO and yes, you guessed it there’s tools for this such as SEMRush, AHREFs, Moz etc. Other tools that are important are Google Page Insights to see how fast your website is. Tiny JPEG to compress images so that your site isn’t slow. Have we bored you yet? We could go on...
Inbound links, also known as backlinks, are links pointing to your website from another external website. As long as they are high quality and relevant, inbound links have a positive effect on SEO. However, if they appear spammy and not relevant to Google, they will have a negative effect. Internal links are links that go from one page on your website to a different page on the same website. You often find internal links in the main navigation. These links are useful as they help users navigate a website, search engines establish information hierarchy and spread link equity.
There are so many factors that affect SEO, so it is impossible to estimate how long it will take to see results. A better tactic is to set targets or goals and then get a report on a monthly basis to measure success. See what is working and what isn’t, learn from it and tweak the strategy. In SEO, your competitors will always be looking for ways to “out-do” you. Therefore, you need to be aware and adaptable.
SEO is a long-term game. You may be getting found for those important keywords now, but that may not always be the case. Your competitors may start outranking you. Google is continually updating its algorithm and how it ranks pages, meaning it may decide your pages aren’t relevant anymore.
If you have the time, expertise and knowledge in-house to do SEO than yes, definitely do it yourself. Just a word of caution, if you don’t 100% understand what you are doing when it comes to SEO, you could end up doing something that will have a negative impact on your website. In a worst-case scenario, Google could even penalise you over an honest mistake.
On page SEO are tactics implemented on a web page to help it rank higher in search engines. Tactics include content and the HTML source code of a page e.g. image optimisation, keyword optimisation, Schema markup, title tags, meta descriptions etc.
Robots.txt is a text file found on your website that tells search engines how they should crawl your pages including which ones you want them to ignore. It is deemed as good practice to put the location of your sitemap on your robots.txt.
People sometimes make the mistake of thinking that SEO is all about putting keywords on a blog post and updating your meta description. It’s so much more than that. Google and other search engines are changing all the time. It’s my job to know what’s the latest thinking and apply that to our clients, working continually to improve their ranking. Sometimes that creating content that matches what people are asking, other times it’s link building or even working with our writers to get some exposure in publications with great domain authority. More than anything, I love the challenge of improving a client’s results.