Planning got under way and the final solution was far from simple, but the end result was well worth it.
Live broadcasting of the event on social media gave those not in attendance an opportunity to get involved and give sponsors and nominees a sense of grandeur on such a special evening. We decided that a live stream on Facebook and live tweeting the event on Twitter would be the best way to get coverage of the event as it happened, making the most of what each platform had to offer.
Twitter’s fast pace and Facebook’s LIVE capabilities were maximised to give the attendees a sense that this was a real, glitz and glam event, including interviews.
We created graphics to support each category nominee and sponsor, alongside social posts to Facebook, Twitter, LinkedIn and Instagram.
We conducted research to find out which Facebook live tags would enable our audience to find us easily, both to those in attendance and those who couldn’t make it, and increase our reach to those in the industry.