Taking out the guesswork
Recommended sales and marketing software
We work with some incredible software partners that help us and our clients get more from their content marketing. Here are our key recommendations for you to investigate and, potentially, sign up for.
Just so you know, we’re either partners or affiliates for some of these so we may be rewarded by the vendor. But we only promote those tools that we use and love ourselves.
If you want further information, please get in touch with us and we’ll happily answer your questions.
Bonjoro
Bonjoro is an online video engagement platform that allows businesses to send personalised short video messages to clients, customers and leads. The platform can integrate CRM tools such as HubSpot, Mailchimp and Shopify and supports businesses in creating valuable and interpersonal relationships between business and client. By communicating through real human interaction rather than email, Bonjoro builds trust, positive consumer perceptions and can increase engagement in comparison to a standard automated message. This also helps businesses build a point of differentiation from key competitors, by providing a level of communication that other businesses simply can’t match.
We use Bonjoro for sales prospecting, sending thank you messages and capturing testimonials from clients. Conversion rates are up to 80%, much higher than emails.
Constant Contact
Constant Contact is the #1 digital marketing platform for small businesses. Specialising in online digital and email marketing, this platform is designed to support small businesses, creators and non-profit organisations reach their target audience and drive growth whilst being time efficient. This tool helps create and send professional emails, SMS marketing and event registration whilst tracking engagement and segmenting audience for targeted messaging.
It’s simple user interface means Constant Contact is easily adopted and you can get started with designing emails and automation sequences quickly and easily. We use Constant Contact for all our email marketing including our Learning Letter, The Briefing (client exclusive email) and email shots for programmes we work on.
Leadfeeder
Leadfeeder is a B2B platform that tracks web visits and company data to reveal intent and act across marketing and sales. This platform deanonymizes web traffic and tracks exact page views in real time, so companies are able to see the company name of web viewers and act on real interest, even if workers are remote which is a huge point of differentiation in comparison to competitors. This platform also automatically syncs company data and is GDPR compliant.
We use Leadfeeder to understand visitor behaviour on our website and set up lists with different criteria so show us where the interest lies. We then assign new leads to members of the team who have the expertise that matches the visitor.
Captivate
Captivate is a podcast hosting and analytics platform that innovates podcast technology to help creators grow their audience and monetize their audio influence in a time efficient manner. Most hosts charge per show but Captivate allows unlimited podcast feeds under a single billing account, with each tier including core growth, monetisation and marketing features. An additional bonus is there are no penalties for large or uncompressed file uploads.
This platform provides premium and advanced podcasting tools for all podcasters, not just big podcasts and networks alongside analytics and comparative episode performance metrics, making it inclusive for anyone who is interested in podcast creation whether they are experienced or not, as Captivate provide courses, guidance and training to those with less podcasting experience.
We use Captivate to host all our podcasts and recommend it to any client that we are producing a podcast for. The features within Captivate really are second to none; it’s the best hosting platform on the market, and it’s British too.
Adobe Express
Adobe Express is an extremely valuable content creation application that allows users to create and design social media posts, flyers, PDFs, videos and much more. It’s great for the beginner in content creation, graphic design, video editing and web page building. It is available as a mobile app and a website, so is readily available for all potential creators.
It has thousands of pre-designed templates, so users can create with ease and in minutes if required, which is extremely valuable to creators who may be on a time limit. There is also a content scheduler where you can create, preview, schedule and automatically post across multiple social media channels.
Plus, you have access to thousands of Adobe Stock images, videos and fonts. An exceptional piece of software for any business creating content. We use Adobe Express heavily at LikeMind with most content.
Metricool
Metricool is a social media publishing and analytics platform that allows users to plan, analyse and manage all their social channels from a single dashboard. It connects to all the major platforms including YouTube and Google Business Profile so that you can see the full picture of how your content is performing.
Another useful feature is the combined inbox, which holds all messages and comments from all social media platforms in one space so users can respond with ease rather than travel to each inbox, with automated responses as another time efficient option.
We use Metricool to plan, schedule and analyse content for our own channels and that of our clients for whom we create content. Over the years, we’ve tried pretty much all the content planning tools and Metricool is definitely the one we feel generates the best value for money.