6 Apr 2020 Crisis marketing Email How to Strategy

Marketing during downtime – 9 ways to build your business

As some businesses enter periods of temporary closures, the ones who remain are finding their day-to-day tasks looking less and less normal. While different can be scary, it can also be an opportunity – in a ‘turn that frown upside down’ kind of way.  

Marketing during downtime is important. People need communication right now and we’re the ones to provide it. So instead of twiddling our thumbs, let’s have a look at what marketing can do to help us through these difficult times and how we can stay productive.  

9 ideas for marketing during downtime

Write content 

Writing content is an ideal task during downtime. There are two options here: you can write content for now or for later. If you have something relevant to say about what’s going on right now, then you should absolutely talk about it. However, if you’re not an expert then stay firmly away from offering advice – there’s a strong risk that you could get it wrong.  

Focus on evergreen content to make sure that when life and business return to normal – and it will – you have a backlog of content that’s still relevant and interesting. 

Perfect your marketing strategy 

Okay, so there’s no such thing as a perfect strategy but it is possible to almost nail it. Although it shouldn’t be, refining the marketing strategy is one of those that often gets put off until a better time. Until it’s less busy. Until it’s more convenient. Well, now is that time. 

You can reevaluate your goals and tactics, identify areas of expansion and potential markets and create new marketing plans. 

Have a Spring clean 

If you find yourself with some spare time while working remotely, why not have a virtual clean up? In the day-to-day running of things, it’s possible to let basic administration tasks slip. Clean up your CRM, organise your cloud storage folders and tidy up your project management tools. Once you’re done, your systems will be spick and span for when everything gets back to normal. 

Build your brand 

We’re telling all our clients to focus on building their brands right now. Unless you work in healthcare, demand for your products or services are probably not as high as usual right now but don’t be fooled – people are still buying and they’re definitely still paying attention. People with less to do spend more time on social media and browsing the web so make sure that your content is there for them to see.  

Now isn’t a great time to relentlessly plug your services but you can get creative with memes and fun content that show your audience just how great you are.  

Help each other out 

Businesses are struggling, people are anxious, and the world is slightly different. The thing is, we’re all in the same boat. Where possible, do what you can to help others. It might not offer any financial gain but checking in on co-workers, being there for clients and offering help to those in need will stand you in good stead for the future. Also, it’s the right thing to do – so why not? 

Keep up to date 

Things are far from normal right now but whether you’re working from home, furloughed or in between jobs, it’s important to keep up to date on the latest trends within the industry. Checking the marketing news a few times a week is well worth it as things change so fast and you don’t want to get left behind.  

Learn, train, prepare 

As a marketing agency, the LikeMind Media team believe it’s important to be up to date on all the latest methods and strategies in the industry. For us, this is largely to enable us to be the best we can be for our clients. Even if you work in-house, or as a freelancer, you can benefit from taking some time to learn new skills and deepen your knowledge.  

There are some fantastic courses available for all sorts of skill levels but if you fancy a change from marketing, learn something new or practice a fancy new trick to show your colleagues when you’re back in the office.  

Perfect your working from home practices 

If you work in marketing, you’re probably working from home right now. For some, this is a well-known way of working while for others it’s brand new. It’s possible that once business returns to normal, remote working will become an increasingly adopted method – particularly if it’s shown to work well. If it’s something you’d like to do more of in the future, then take the opportunity to figure out what works best for you and nail your become working from home goals.  

Do what you do best 

Things may be different but don’t forget to carry on nailing what you do best! As things develop, businesses need to keep up communication with their customers to maintain strong relationships. As a marketing team, it’s your responsibility to ensure that this is done well.  

If you’re looking for tips on how to communicate in a crisis, check out our previous blog*Shameless plug* 

Try to make the most of your downtime by identifying tasks that you don’t usually have the time to complete.  

Just do you know, we 100% practice what we preach. That means if you need us, we’re here to help.  

Post-COVID recovery packages

The world is preparing to reopen for business and you don’t want to be left behind. We can support you with a strategic plan that puts you on the path to make your brand the best its ever been. Find out more.


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