RELEVANCY WARNING: This article was written in 2021 and may not still be relevant.
Using Twitter hashtags effectively can be a challenge. Do you feel like you are drowning in a sea of tweets, struggling to get your content seen? We are here to help, this is the LikeMind Media guide to using hashtags to best assist your social media presence and increase those retweets and get your content viral.
Your hashtags may be getting a high number of impressions and likes, but does the audience you are hitting care about your content? The most likely answer here, I’m afraid to say, is probably not.
My guess is you are being too broad. Your hashtags need to be tailored to you and your business, to find your niche market. This is so you can better understand your audience and give them the content that they want.
So how do you get your content seen using hashtags? How do you use hashtags to best assist your social media growth and online presence? Hang tight, because I’m going to rock your hashtagging world.
So, let’s start with the basics…
Originating from Twitter, the hashtag is used to categorise your content and make you easily accessible to a larger audience. (Woo, exactly what we want!). Tweets with hashtags can increase engagement up to 100% (2x) for individuals and 50% (1.5x) for brands.
So just plugging away with the most popular Twitter hashtags is not going to work. You need Twitter users to engage with your content and they won’t. Simple as that. You are going to drown. For example, if you use the hashtag #followfriday, then yes, you are more than likely going to gain a few followers. But they are the wrong kind of follower. Nine times out of 10 they are not going to care about your content. They have just followed you for the follow back and that’s a #ShallowFollowing
If they are going to get you lost in a sea of tweets and gain you a shallow following, why are they still so popular?
Hashtags represent subjects. Some subjects are always popular, such as #art and #photography which can be used to display your creative flair. #Selfie and #funny can be used to show your lust for life, and #HappyBirthday is always popular. But these hashtags are far too broad to get you seen.
Using these broad hashtags will give you the reach that you desire. But, only using popular Twitter hashtags might result in your content not being heard by the right people. They are popular because they group together conversations and create exposure. They can show you the trending topics of conversation. For example, this year crypto-currencies have been a huge talking point. But they are a trend and will only be relevant for a short time.
EVERYBODY is using them, so if you use the exact same hashtags too then you are going to drown, but you will more than likely get a lot of impressions. #NotImpressive
You aren’t finding your niche market. You need to be more specific to find those who care. It is harder to stay relevant with popular hashtags. #FollowFriday is a good way to gain quick followers, but they will probably unfollow soon after if you don’t #FollowBack
You are not finding your own voice. You are “Baaaaaaaaa’ing” along with all the other sheep. Popular does not always mean better.
Hashtags have the potential to increase your impressions and help your content turn up on newsfeeds or timelines outside your usual reach. So, of course, they are popular. They create a sense of inclusion; a community is created through the hashtag. But how do you get your voice heard?
Simple, you have two options.
1) The spaghetti method.
You throw out a load of content and hope that somewhere, something will stick.
2) Targeted content marketing
Right, now that you know how to target, let’s run through some dos and don’ts of hash-tagging.
So, for the best results, try the following:
And if that isn’t enough, here are a few websites to help you along the way:
And of course, you don’t even have to do any of that if you don’t want to, we can do it for you!
Guide to using LinkedIn hashtags in 2019
How to create a Twitter moment in 5 quick steps in 2019