There are some big changes coming from Instagram. Will they affect you as marketers? Of course. However, it’s down to you to be up to date with the information to get ahead of the curve. It’s up to us to quench that thirst for social media knowledge.
Below is a list of the changes coming your way on Instagram.
You can now use Facebook Creator studio to publish Instagram and IGTV posts from your desktop. However, this can only be carried out if you are the page admin. This also gives users access to insights and the capability to manage all communications from your desktop. No more accessing your Instagram direct messages through the mobile app.
Both Instagram and WhatsApp are getting a rebrand with “From Facebook”. The social media giant has released and confirmed plans to add the Facebook logo to both apps. Facebook says that they want to be clearer on the products and services that are part of the Facebook brand.
Following this, Instagram has hired a new Strategic Partnerships Manager for Meme accounts. The role will be simple: to identify new trends and formats that work, whilst serving the pre-existing meme creators.
After testing US businesses last year, Facebook has expanded search ads placements to more advertisers. The search ads must be running in tandem with your Facebook newsfeed ads. You can create search ads with the same static images or carousel options. Simply select the Facebook search option whilst creating your newsfeed ad.
Facebook has plans to remove thousands of outdated interest targets. Options such as old movies, band names and older cultural references are being removed. This is across all of Facebook’s ad interfaces over the next few months. Let’s be honest if you are doing your ads right, you probably won’t even notice they are gone.
In an attempt to get more people using Facebook stories, the social media platform has added the stories data to your overall Facebook page reach. However, you will now be able to see the bigger picture of how your content is actually performing.
Facebook seems to be adding slideshow options to their stories. Matt Navara highlighted that Facebook is testing the new option, which will enable users to add a slideshow of static images, only on iOS.
So, there you have it. Everything you need to know about the upcoming changes from Instagram.
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