That’s right, Facebook now allows you to run contests from your Business Page for your fans. This is a great way of increasing your likes and followers and convert them into email sign ups by enticing them with a winning prize.
Want to know how to run a successful Competition? Look no further…
Before I begin to explain what forms of competitions there are available and how exactly you create them, it is important to know the dos and don’ts of the Facebook Competition world.
There are three different types of contests that you can choose on the Facebook Contest App. You find this app by searching for ‘Contest’ in the Facebook search bar.
Well Facebook has already added a very handy feature that will draw a winner at random for you, saving you the hassle of trawling through comments and deciding. Even better, you can also export the details of each participant into Excel, allowing for the easy creation of Email lists etc. The competition collects the names, genders and emails from each participant’s FB profile.
So how do you actually create a Facebook contest? Here’s an easy step-by-step guide for each form of contest. Please note that you can only view a maximum of 40 answers with the free plan included on Facebook. In order to remove this limitation you must upgrade to a Premium Plan.
These are great for quick giveaways and interaction from your fans. You can also use the competition as an easy way to gather information or customer insight that could be of benefit for your business. For example if you were a dessert restaurant looking for a new dessert for your menu you could ask your fans to ‘Comment what your dream dessert would be’.
This is the one contest that doesn’t work exactly the same as the others. That’s because with this, you need to create the post on your Business Page and then link it to the Contest App, whereas the other contests you would create the contest purely in the Contest App then share to your FB page.
You can now see who has participated in your competition and the comments they have entered. From this you can view the Participants page in order to view individual answers. On this page you have the option to export all details to Excel and to randomly draw a winner.
The form contest is a really simple way of collecting information about your fans. It is the most time-consuming for your fans to enter however this just means it takes more like 1 minute instead of 5 seconds. To create a form contest you need to:
This is the final contest you can create using the Facebook app. This is the simplest of the three and simply asks your fans to ‘click the button to enter.’ This is quite similar to the setting up of a ‘Form Contest.’
Tip: You can use the advanced options on this page to choose a start date and time for your contest and decide whether you want push notifications when someone enters.*
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