In 2018, LinkedIn introduced the hashtag feature, an already staple element to other social media platforms and a key method in grouping content together. The question is, do they work? In this blog, we will explore how to use hashtags effectively on LinkedIn to boost your company presence, engagement levels and target your audience more specifically.
Hashtags allow your content to be grouped, meaning that the relevant people with those interest and professional desires can easily find content surrounding the hashtag they search for. It’s all well and good knowing what they are and dropping one into the end of a conversation with your kids to look cool, #LOL. However, how can you make the most out of LinkedIn hashtags to boost your business? DO NOT use spaces- Spaces in hashtags will put an end to your hashtag. So if you wanted to type #SocialMedia and used a space, you’d publish the hashtag #Social followed by a rogue ‘Media’. That just looks unprofessional.
DO NOT use punctuation – Punctuation is the same devil as spaces in hashtags, it will end your hashtag, so put the semicolon down.
DO make it public – If your profile already public you are on the right track. If you are private and publish your article or update, you are only going to hit the connections in your existing network.
DO keep it professional – Simple really, it’s a professional platform so be sure to keep your content that way. That’s not to say you can’t make your content engaging, funny, controversial, etc. Just be sure that it is relevant to your company and brand.
UPDATES: Type your content then the # key and insert your chosen word or phrase after it.
ARTICLE: Type or edit your article and click publish. A pop-up window will, well pop up, to add hashtags to “Tell your network what your article is about”. Add the relevant hashtags and you are away.
PROFILE: Weave hashtags into your LinkedIn profile to get found. Use Hashtags in your headline or summary to build your connections.
COMMENTS: Hashtags work in comments too, your comments further your branded hashtags and display areas of interest that you are active in, but be sure to stay relevant. Don’t post a comment on a video or article just because it’s trending.
You now understand how to use hashtags on your LinkedIn profile you can begin to think about which hashtags you should be using for your business. This is a list of the 100 hottest hashtags on LinkedIn, but take into consideration that these may not be relevant to your company or suitable to the size of your company.
Finding the right hashtag for your company may seem like a daunting task at first but it is actually very simple if only a little time-consuming. The following list is compiled of hashtag generators that are available free online:
This is a handy Google Chrome extension by filtpod.com that gives you all sorts of hashtagging capabilities. Simply add the extension from the Chrome web store and you’re away. Click the icon and you can search for any hashtag to see the number of followers it has. Alternatively, you can hover over any hashtags on LinkedIn to see how much of a following they have too. Finally, when creating a post on LinkedIn you can see the number of followers per hashtag when typing but you can hit the sum button (right next to post) and see the total sum of followers for the hashtags you’ve used. Cool, right?
These are all for Instagram and Twitter but it’s a good place to start. Once you have found some hashtags relating to your topic then head over to LinkedIn.
Use these hashtags and start typing them into the LinkedIn search bar. Clicking on each hashtag will allow you to see the number of followers for each hashtag. Look for numbers in the thousands, hundreds of thousands and millions, that’s what you are after. However, this is dependant on the size of your company. As an SME you don’t want to be a huge pond of content and not get found at all.
This will find you the most appropriate hashtags for your business to get you found by the right people.
Hashtags are not only for your content to be found a lot easier, it’s for you to find similar content just as easily. Following hashtags on LinkedIn is a brilliant way to discover new content ideas, topics of discussion in the group and to stay up to date with all the latest in your industry. Following hashtags on LinkedIn is quick and simple, plus “You can also pin your favourite hashtags to your homepage, making it easier to find related content.”.
On the left-hand side of your LinkedIn homepage, underneath your profile summary box, you will see another box of a similar size that reads “Recent, Groups, Followed Hashtags”.
Click discover more and then start following those hashtags. Be sure to stay relevant to you and your company. So, what are the benefits of following these hashtags for your business?
I’ve told you how to use hashtags, I’ve told you which hashtags to use and how to follow them, but why?
Now that we have a firm understanding of all things LinkedIn hashtags, here are some final tips and tricks to make sure you are at the top of your game.
So, there you have it, you are now fully equipped to utilise the hashtag facility on LinkedIn. Hashtags on LinkedIn maximise your reach, gives you great, relevant exposure, allows you to target your audience more specifically, tailor your content to your audience and so much more. Hashtags have a powerful presence across many social media platforms.