FREE EBOOK
LINKEDIN: HOW TO GET YOUR TEAM FROM WTF TO GOAT
LinkedIn shouldn't be boring. And it shouldn't be difficult.
So everyone tells you you should use LinkedIn more, but
- What can LinkedIn actually do?
- How can it contribute to your goal of winning more business?
- Isn't it just like a business Facebook?
- Or a place where people get jobs?
Find out the answers to all these questions and learn how your team should be using LinkedIn, based on their role and their preferences. Let's look at the (made up) Odyssey Lighting team and how LinkedIn can work for them. We can guarantee you'll see the similarities with your business.
WHAT YOU'LL LEARN
How different roles can use LinkedIn to benefit the business - using examples!
The importance of coordination and differentiation with LinkedIn utilisation
How to synchronise profile styles to maximise brand recognition
Easy ways to help your team share more LinkedIn content
How to optimise your team's LinkedIn profiles to advertise the value of their role and the business
The type of content you can post on LinkedIn and the benefits they offer
How to use call-to-actions in your LinkedIn content to help achieve your goals
How to create great LinkedIn habits
ABOUT THE AUTHOR
Paul really knows his stuff when it comes to LinkedIn.
The founder and managing director of LikeMind Media, a content marketing agency specialising in generating leads through social media, Paul has been in the industry for many years. From manufacturers and tech businesses to retailers and accountants, he has helped a whole host of businesses achieve their business goals through marketing.
When Paul isn't generating leads for his clients directly, he can be found training teams on how to do this for themselves!