Your Facebook cover is the most prominent piece of content on your Facebook business page. As we all know, video content is super engaging and more effective than still images. 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. So, if you are not using a Facebook cover video, then you probably need to get to it. Utilising your Facebook cover video is a great way to showcase your business and tell your brand story, which is much harder with a still image.
First things first, if you are trying to do this on your personal account, you are not going to have any joy. Facebook cover videos are only accessible to business pages.
Your profile needs to look like this or you will not be able to add your Facebook cover video, simple stuff isn’t it.
Right off the bat, you are going to need a video. If you have already created your video, bobby dazzler, well done you. If not, don’t worry, in the modern-day, all you need is a phone with recording capabilities and a laptop, then you are cooking with gas.
You can either create your own video with your equipment or find yourself some stock video online that suits your Facebook cover video needs. You can get stock video footage from Pixabay, Pexels, Videvo, Stock Footage 4 Free and Videezy to name a few.
Now, you don’t want your video to have a deafening silence on it. You are going to need some royalty-free music to add to it. If you are struggling to find royalty-free music online, check this blog out.
The final piece to the Facebook cover video puzzle is your editing software. You have found/created your video, picked out the music to go with it and now you need to synergise your elements together. Do this through whichever editing platform you feel most comfortable with, Final Cut Pro, Sony Vegas, iMovie, etc.
If you haven’t got access to any of these services, here is a list of free online editing software you can easily get your hands on.
Creating a Facebook cover video does not come without challenges. How do you create a video that is wide enough to fit the cover video specifications? Don’t worry, you can upload your landscape videos and drag and drop your image to reposition.
Go to your Facebook page through your Facebook Business Manager. Click on the change cover option in the top left of your Facebook cover.
Select the upload video/image option. Select your Facebook cover video from your files.
Drag and drop your image to reposition and hit next when you’re happy.
Then select publish and you’re away.
1. What is the size of Facebook cover video?
Your Facebook cover video should be at least 820 x 312 pixels. Facebook does recommend 820 x 462 pixels. Cover videos can be anywhere between 20-90 seconds long and loop in any way.
2. Do Facebook cover videos play on mobile?
Yes Facebook cover videos do play on a mobile. If a Facebook profile has a video, it will play automatically on a loop. Users have the option to watch with or without sound.
3. Does Facebook cover video have sound?
Facebook cover videos preset to automatically play with the sound muted, the user can manually turn the sound on. This is why captions are recommended.
4. How do you crop a video for Facebook cover?
There are many tools which you can use to crop a video for your Facebook cover and then preview what is will look like. If it isn’t the right size, Facebook will automatically crop the video to the required specs.
So there you have it. You are ready to create a Facebook cover video and upload it to your Facebook Business account. If you want more tips on video editing, check out our blog on how to remove mobile interference from your video files.