4 Feb 2022 Writing

Your checklist to writing successful blogs in 2022

The thing with writing a blog about writing blogs, is that there is very little to say that hasn’t already been said. And that’s true for 2022 or whenever. Just crunch ‘How to write a blog in 2022’ into Google (*other search engines are available) and see how many results you get. It is literally – and that’s a word I never use lightly – millions. So where the heck do you start? How do you sort through all those results to find the answers you’re looking for? 

I can’t answer that. Some results will provide you with all the answers you need, while others will be laughably useless. Which leads us to another question: What, therefore, is the point of this blog if the answers, right or wrong, are already out there and available to you within the 0.63 seconds it takes Google to list the results from your initial search? 

<Thrusts arm into the air> I’ll field this one. The point of this blog, should you happen to stumble across it, is to provide you with a quick, bitesize checklist on the things you need to think about, to remember, to plan in advance, when you sit down to write your blog. Consider it a helping hand, de moi a toi. And, in a break with tradition, I’m going to give you my call to action right here, right now, rather than blob it on the end of this article (although, I’ll probably do that anyway). 

Writing a blog can be easy, it can be fun, it can be the best thing since all the sliced bread in the world. It can also be a real slog, bring no hint of joy whatsoever and, quite frankly, if you never have to write a blog again, you’ll be a happy little soul forever and ever amen. 

If, having read our checklist, or any other of the gazillions out there and having had a stab yourself, you find yourself in the latter camp (which, I’ll be honest, most do), all is not lost. There is hope. You can give LikeMind Media a call. We love writing blogs, and we’re pretty darn good at it, too, so we’d happily write it for you. Just leave it to us. 

There, that’s the CTA out of the way nice and early. Now, let’s see about that checklist… 

How long should a blog post be in 2022? 

As long as you want it to be. Much of this depends on the topic, though, and what audience you’re aiming your blog towards. Think about what the purpose of your blog is. If you’re writing it from a business perspective, your goal will be to add value to your audience, or to encourage them to act upon your own call to action. You want people to find your blog, and to then read it, ideally in its entirety. If what you’re writing about is not worth 3,500 words, don’t waste your time and effort doing exactly that. You can keep it short and sweet – many successful blogs are no longer than 1,500 words – but you do need to be mindful of SEO. According to HubSpot data, the ideal length blog post length for SEO is between 2,100 to 2,400 words. So if it is worthy of being  long-form, invest in it, believe in it, and deliver your readers a blog they’ll remember. In fact, according to

Blog writing checklist


How often should you be writing blogs? 

If you’re going to write a blog, you have to commit to it. Once a year, or every six months, really isn’t enough. If your blog is a personal project, then it’s entirely up to you how regularly you write one, as long as it is regularly. If you’re a business, then ideally you want to be publishing at least one or two blogs a month. Every month. You have a message, you need to get it out there. The more you write, the more your readers/clients/customers will come to expect it, and look forward to it. It’s also about building trust – if you’re regularly connecting with your audience, speaking to them via your blogs, the more they’ll invest in you as a person, or as a business, and the more they’ll listen to what you have to say. Potential customers will look to you as a credible source and have faith that what you’re telling them is of value. 

How do I choose which topics to write about? 

The quickest answer to that is: Choose something that is going to be of interest, of value, something the reader will want to read. If you’re a cardboard box manufacturer, a blog on the varying degrees of thickness of cardboard is not going to be the most exciting (no disrespect to cardboard box bloggers). Think outside the box. Instead, you could write about the lasting appeal of the cardboard box, just like this fine example here. But, essentially, your blog needs to be answering questions that people are asking. And that will mean research. You need to research what those questions are, how often they’re being asked, who’s asking them. And then you deliver the answers. We provide something called the LikeMind Media Method, which will help exactly with your research. You can learn more about that here

Why are blogs important for your business? 

Because you’re promoting your business regularly, in a different way to any other in which you promoting your business. You’re passing on valuable information to your clients, you’re keeping them informed, you’re engaging with them, you’re helping them, you’re investing in them, you’re demonstrating that you’re authoritative in your subject. And you’re (hopefully) entertaining them. It’s a win-win. 

How long should a blog headline be and what should it say? 

It doesn’t need to be long. It needs to be catchy, attention-grabbing and, above all, it needs to succinctly capture the essence of what your blog is about. What you don’t want is someone to read your headline and then forget to read the rest of your blog, which, annoyingly, can happen. You need to suck them in for the whole journey, not just the setting-off bit. There are helpful resources out there that will analyse your headline – it’s not a bad idea to drum up several different versions – and to give it a score. A few of the best are mentioned here

What should the first paragraph of a blog say? 

This is the most important sentence you will write in your blog. And it could also be the most difficult. Which is why you will spend more time on your intro than any other part of your blog. It needs to be an extended version of your headline, with more context and information, and it’s got to grab the attention of the reader and, crucially, encourage them to read on. It’s also important from an SEO point of view – search engines increasingly like to see the first paragraph as a summary so they can place it in an answer box, which I’m sure you’ve seen on Google. It’s a tricky, but vitally important, component of your blog. But once you’ve cracked that nut, the rest should follow much, much easier. 

How do you get your blog out there and read? 

Share it. Share it. And then share it some more (but not to the point of overload). Use all your social media channels to promote your blog, include it in your weekly newsletter if you have one, strap it to a carrier pigeon and release it into the sky if you like. Tell your friends, your family, your customers and clients. If they like it, they will look forward to the next one and will be keeping an eye out for it (but you’ll still have to remind them). And hey, because you’ve now written an interesting and informative blog, someone else may want to pick it up and publish it, someone like a media company or trade website. Those are always avenues that are well worth exploring. 

Absolutely. Google loves all these things, their little bots are constantly crawling over blogs. The more of these boxes you tick, the more chance your blog will climb up the ranking pages. So, these are some of the SEO tricks your blog needs to contain: 

  • Bullet points. Hah! See what I did here? Okay, bullet points are a great way to break up your content, to present some valuable and informative text in a quick, concise way 
  • Subheadings. The same principle applies – subheads will neatly break up your blog and prevent it from looking like one giant slab of unreadable content. They’re also useful to the structure of your blog, if you plan it beforehand, and will help it flow 
  • Images. Sure, throw a few in (not too many) to break up the content and give your readers some visual aids 
  • Links. Yep, linking back to external, respected sources will give your blog authority. You might even get a “thank you” and a promise to share your blog 
  • Keywords. Again, for Google purposes, you need to have identified beforehand what your keywords should be, and to include them here and there. Your subheads are the perfect place for these 

Should someone else read your blog before you publish it? 

Deffo. Don’t make yourself look unintentionally daft by accidentally writing ‘their’ instead of ‘they’re’, or getting someone’s name wrong. Always, always, always get someone to proofread your blog before you hit that publish button. 

In what tone should you write your blog? 

It can depend on your audience. If you need to be business-like and corporate sounding which, in all honesty, can be dull but sometimes needed, then at least try to inject some life into it. That’s not always easy, I know that. If it’s less formal, then you can be just you. Write it so that someone will recognise instantly that it’s you, as if you were talking to them. Another tip someone once told me was to write as if you’re writing for a nine-year-old. It’s got to be readable to everyone, don’t go overboard with flowery, exotic language or similes. Keep it simple, keep it you. 

One last thing before you go 

I did say I’d remind you about my CTA from earlier on. If you want to write a blog, then give it your best shot, and I hope the checklist above is of use to you. If you try and succeed, I doff my cap. If not, and having read this blog and decided that it’s too overwhelming and you really don’t have the time or inclination, then please give LikeMind Media a call and we’ll be only too happy to take the stress out of your hands. 

Alternatively, you can learn more about our writing services here.

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