Who is LikeMind Media?
We are a UK based marketing consultancy firm helping clients across the globe to implement campaigns that improve brand visibility, attract the right customers and ultimately generate both leads and revenue.
Established back in 2015, we’ve had quite the journey.
Educating small businesses about social media
Attitudes towards social media back in 2015 were very different. Not everyone (and especially small businesses) understood how it really worked and the potential for reaching your potential customers.
We’ve not always been a marketing consultancy firm. In the very beginning we were a software development company, creating a social media app called Thryyve. Developing an app enabled us to peek behind the curtain and understand how social media platforms (and their algorithms) actually worked. We also learnt how people actually used the platforms too.
Armed with this knowledge, our first focus was educating small businesses about social media.
Invited to deliver various training programmes across the UK
Recognised for the positive impact made on small businesses, we have been invited to deliver various training programmes across the UK. Our CEO and founder, Paul Ince (sorry, not the footballer), has helped thousands of people to have a better understanding of social media and marketing on a whole. He’s helped businesses in a range of industries become clearer on what they need to do to make a real impact with their channels.
Our team continues to grow
Over the years as we’ve (and the client list) grown, so has the team. Whether that’s hiring internally or working with external consultants, each and every team member is an expert in their field, bringing their knowledge, fresh perspective and experience to our clients.
We’ve had the foresight to adapt
Nothing is certain in business. Events outside of our control (such as Covid) are unavoidable and will change how and what customers buy. Throughout the years we’ve had the foresight to identify these shifts and had the ability to be flexible and adapt to survive. We bring this experience to our clients and will never shy away from having these difficult but essential conversations or advising you on what to do.
JourneyWeb® was launched
In the course of working with hundreds of clients over the years, we no longer have to rely on other people’s marketing and content theories. We’ve established what works (and doesn’t). We’ve seen first-hand how different markets and audiences react, and through our experiences and research, we have developed our own methodology.
JourneyWeb® is our future, taking the methodology into businesses who are looking to properly understand customer behaviour and focus on strategies that generate real results for businesses.
Annual B2B Buying Decisions Report
Every year we conduct our own research to understand how buying decisions are made in the B2B industry. Not only do we use the insights to inform strategies for our clients, we also publish our findings in a downloadable report, that others can learn from.
Want to find out more about our story? Check out our article, ‘Reflections on 10 years in business’.
Our vision
Our aim is to be the first choice in customer content consultancy. Through our unique JourneyWeb methodology, we deliver the knowledge of real customer behaviour based on real data and build strategies that deliver a positive return on our client’s investment. We promise to stay ahead of trends and the broader market. Our clients see us as a trusted partner, not a supplier. In the next few years, we plan to take our JourneyWeb methodology to other countries around the world and expand the number of certified JourneyWeb consultants.
Our mission
We want to empower you to communicate more effectively with your customers using your own knowledge and your own voice. To drive more visitors to your website, to increase impressions, to generate more leads and sales.
Our values
Integrity
The word integrity gets used a lot but often not put into practice. Integrity and sticking to values are important to us, and is one of the reasons we’ve been in business for over 10 years. We’re open and transparent, and with our strategic approach, we’ll never sell a service you don’t need. Remaining focused on what matters (and actually works).
Curiosity
We’re a curious bunch. Curiosity underpins the whole JourneyWeb® methodology. We ask the right questions to better understand your business and customer behaviour, to create the right content (and messaging) to attract your ideal customers.
Courage
You need courage to adapt when you see significant changes in customer buying behaviour. Having courage and the willingness to adapt has helped us to stay in business over the years. Armed with real customer behaviour insights, we’ll give you the confidence so that you have the courage to make better informed decisions.
Partnerships
We believe in building long lasting partnerships. We aren’t your supplier, we are an extension of your company. Sounds corny, but we’re in this together. Trust is important, and it’s not just about being good at the job, but understanding the long-term goal of the business, and how we can get there together.
Work with us
Interested in working with us? Send us a message and we’ll be in touch to arrange a discovery call to understand what you need and discuss ways of working together.
In the meantime, check out our unique JourneyWeb® service, or browse our case studies.
Services we offer
How to find us
We are a business that works flexibly around our team’s lives and clients’ needs. Sometimes we are physically together, other times we are conducting deep work from wherever we are.
We’re flexible when it comes to meetings. Majority are done online or at our clients’ preferred venue.
LikeMind Media, 3 Oswin Road, Leicester, LE3 1HR