Every business wants to increase its sales, raise brand awareness and ensure that its name comes to mind at opportune moments. The age-old question, though, is how to make this a reality. Whether you have a specific goal in mind, such as selling 100 products a week, or your business goals are focused more on growth and the long game, content marketing is key to making this happen.
Content marketing is essentially promoting your products or services via the many different forms the digital landscape can offer. This includes everything from blog posts (just like the one you’re reading here) to Instagram reels and tweets.
If you’re looking to increase or improve your content marketing, you’re not alone. Did you know that, according to the Content Marketing Institute, 46% of businesses reported they want to increase their content creation spending in 2022?
This blog post will explore the five main types of content marketing that are available for businesses and how they can increase your sales, website traffic and brand awareness.
Many of us understand that video is the most eye-catching type of content when scrolling, but did you know that it’s favoured by social media algorithms? This is one of the reasons why it has the potential to increase your sales, as customers will remember your brand when you want them to.
For example, Instagram is on its way to becoming a video and entertainment platform – “it’s no more a photo-sharing app,” says Adam Mosseri, Head of Instagram. It’s not just the platforms that are interested in video content, consumers are, too. In fact, 54% of consumers want to see more video content from a brand or business they support.
Our video experts at LikeMind Media are here to help you make your video goals a reality. It seems like only yesterday that we launched a watermelon over a building for one of our manufacturing clients and the hard work was worth it when we saw the results.
When it comes to your goals for video content, it’s easy to only think of things like vanity metrics such as the number of views. While these are incredibly useful, unless these views are translating to sales or brand awareness they don’t hold much value. For example, the work we did with one of our manufacturing clients, Camloc Motion Control saw us design and create an FAQ series which answered a variety of different questions the company would receive about their products. It proved to be a good way to link video content to generate sales. By answering questions, we were also promoting their products, achieving two goals at once.
By showcasing your products or services on social media, you are increasing your exposure to your target audience, which will make them think of you when they’re looking for what you have to offer making them your go-to choice.
The sheer variety of social media platforms available to us now means there really is a platform that is best to use depending on the audience you’re trying to attract.
We’re pretty sure we’ve all experienced that feeling of scrolling through Instagram and coming across a product we realise we can’t live without, so this is the kind of action that will support your business in both the long and short term.
As different audiences prefer to utilise different platforms, it’s important to pick your platforms carefully. So, if you’re looking to attract Gen Z, Facebook might not be the best platform to go for.
If you’re in any doubt about your audience being on social media, just remember that there are 3.196 billion people actively using social networks and we’re sure your target audience is part of these masses.
It’s not just the sheer number of people using social media that makes it a great content marketing approach, but also the amount of time that is spent on the various platforms each day, week, month and year. According to We Are Social, the average internet user spent 2 hours, 24 minutes daily on social media in 2020, and we’re sure that the impact of lockdowns, and the pandemic in general, played a part in increasing this number even further.
With this many people scrolling away, it makes sense to use this time to promote your products or services either through organic or paid social media content.
We really enjoy working with our clients to ensure they make the most of the opportunities out there on social media. Bespoke wallet manufacturer Trove is just one example, and this is what they had to say about working with us on this type of content marketing.
When we first designed the TROVE wallet, we faced one big challenge: getting people to buy them. We knew we had an amazing product and we wanted to share it with others. LikeMind Media listened to what we needed, and helped us to increase sales of wallets through social media ads.– Minh Phan, TROVE
The best part about email content marketing is the fact that all the information your customers or target audience needs to make a purchase or learn more about you, is delivered straight into their inbox, where it’s safe to say that many of us spend slightly too much time. When all the information is so easy to access, a sale is far more likely.
We’ve all been guilty of checking emails during lunch hours or when waiting for friends at the pub, and these pockets of time are a great way to direct your marketing efforts.
In 2022 alone, 333.2 billion emails are expected to be sent and received each day. We spend so much time on our emails, so it makes good business sense to capitalise on this time. Whether you’re selling custom-designed wallets or memberships to professional institutions, email marketing is a great way to drive your business forward.
Email marketing also gives you a brilliant window of opportunity to reach new audiences, perhaps ones you haven’t targeted in the past. By reaching out through email, you can communicate with your ideal audience in a way that is more challenging than on social media, so it’s a good opportunity to provide them with the information they need to purchase your offering.
Communicating through inboxes also allows you to build trust with your audience, everything from offering them information such as blog posts on particular topics to simply offering jokes and puns in your email copy. Standing out from the crowd is key here, as email inboxes are busy places.
Blogs are a great way to increase brand awareness and sales. By discussing both sales-related content and wider topics such as key changes to your industry through a blog, you’re ensuring that your brand is going to be at the top of your customer’ contact lists when they’re thinking about your products or services.
According to HubSpot, 47% of buyers view 3-5 pieces of the company’s content before talking with a sales representative. So, having a good amount of this kind of content on your website is a reliable way to increase sales over time.
Blogs are an effective way to increase your website SEO and ensure your company is at the top of the search engine, and they are a good medium to discuss a variety of key topics. For example, you could have a blog post series dedicated to your FAQs, key events taking place in your industry and the changes you’re making for your team. This longer form style of writing gives you the time and space to explore topics in detail and wow your potential audience.
Case studies differ from blogs as they give you the perfect platform to shout out about the work you have done for your clients, your partners and your network. If you’ve provided a quality service, then use a case study to explain exactly what you did and why it mattered for your client. By showcasing what you are able to do in a more objective way like this, you will highlight to your target audience exactly why you’re the company they should think of when the right time arises.
For example, here’s an example of one of our recent case studies so you can see what we mean when we talk about the impact of a good case study.
Case studies are the opportunity to shout about how great you are. You can use them to move people along your sales cycle once you’ve got them interested with the other content so there are many reasons to consider them as part of your marketing strategy.
We understand some of the challenges surrounding content marketing, from resources to budget, and we are here to support you. We have experts in all content marketing here at LikeMind Media.
The way we work is what makes us stand out from the crowd. We’ve developed a tried-and-tested method of marketing strategy creation that generates impressive results for our clients. It’s called the LikeMind Media Method.
Working in this way means we take our marketing knowledge and your business insight and mix it together with a good helping of technology, to achieve your business goals. Specifically designed to generate leads, the LikeMind Media Method uses core marketing principles and creative design to drive results through a carefully constructed plan.
Combining our marketing know-how with your unique business goals is a great way to ensure you achieve your business goals.
By entering the digital realm, your opportunities for reaching your audience are endless.
So, will you invest in content marketing? Get in contact with us, and let’s see how we can help you elevate your marketing game and give you the results you’re looking for.
LikeMind Media act as your extended marketing team, helping with all your content needs, including audio and podcasting.