23 Dec 2021 LikeMinders

The 4 key learnings that we’re bringing with us into 2022

The end of the year is always a good time to reflect on the wins, challenges, and learning opportunities of the last 12 months. We’re sure that we can speak for everyone when we say that 2021 was quite the year, but regardless, there is always something that we can learn and take into the new year (after a few days of indulging and celebrating, of course!).

At the end of 2020 (again, what a year), we decided to turn the negatives on their head and look at the positives we wanted to bring into 2021. Not only did you enjoy reading it, but it was nice for us to be able to reflect. With January, and the promise of a fresh start and new stationery on the horizon, we wanted to take the opportunity to share the four key learnings that we’re bringing with us into 2022. 

1) Creativity can come from many different places 

Despite what films tell us, inspiration does not always strike when we need it to most (hello Writers Block, our old friend). In fact, for many of us, inspiration is something we directly need to seek out. The good news is that there are ways that we can make this happen. 

For those of you who made it to MarketEd.Live this year and had a chance to listen to Founder and Managing Director of Agency Dealmasters Nathan Anibaba’s talk, you’ll remember that in order to be creative, we need to look after ourselves physically and mentally.  

Laura says: 

I found Nathan’s session at MarketEd.Live really inspiring. His phrasing was much better than mine but the basic point, in a nutshell, was ‘how can we be creative if we all see, do and watch the same things?’ In 2022, I want to push myself out of my comfort zone, have new experiences and consume content I normally wouldn’t. I can’t wait to see the effect this has on my work at LikeMind Media.

We’ve kept the creativity muscles in top shape this year. Don’t just take our word for it though, just ask Camloc Motion Control about the time we launched a watermelon over the roof of their office. It was all in the name of creating innovative, inventive, and attention-grabbing content, and our videographer, Charlie, had an amazing time transforming this vision into a (messy) reality. To read the full story, check out our recent case study

2) Focusing on strengths is the path to success 

We’re big believers in the fact that our clients know their business better than anyone including their strengths, weaknesses, and how they are perceived by their audiences.  

However, we know content marketing like the backs of our hands, and this is where combining strengths makes a real difference in terms of data and results. Everyone at LikeMind Media brings a unique set of strengths to the team which leads to more success for our client. 

Kieran says: 

It’s important to let everyone work with their strengths in order to excel in what they’re good at. Having a team of people with different skills is beneficial, bringing together a wide range of specialist talents and expertise. This means our clients benefit from a combination of different skill sets and viewpoints, contributing to inventive ways of achieving their desired results.

3) Flexibility needs to be a core business value  

With everything that has happened this year, from restrictions to changes in the social media landscape, it’s become clear that the best way to stay ahead is to be flexible and be willing to change with the current situation. 

While for many businesses this hasn’t been an easy process, those who have been able to adapt to the changing environment and navigate changes effectively have been able to brace the storm that is the Covid-19 pandemic. 

Paul says: 

In a world that is constantly changing, it’s crucial that a business becomes more flexible and adaptable. That could be in terms of ways of working, or in team structures but even more so in terms of marketing. In some ways, we have to roll with the punches and be prepared to pivot a plan or even throw it out altogether because it’s no longer relevant to how an audience is feeling.

4) Collaboration is key 

Collaborating with each other as well as our clients is at the heart of what we do. While we might be content marketing experts, no one knows your business like you do so it’s working together as a team that achieves the best results. 

The best way to create high-quality content that drives traffic to your website and gets engagement is to work together combining your knowledge of your business with our marketing expertise. Do this and you’ve created the dream team! 

Rebecca says:  

At LikeMind Media, we have regular content meetings, monthly analysis as well as team chats, shared project management tools and approval systems as well as WhatsApp chats that enable us to get content from our clients. It is a window into the inner workings of our client’s business that allows us to obtain information and images that work so much better on social.

Final thoughts 

Here’s hoping that 2022 brings plenty more opportunities for success for our wonderful clients. Both 2020 and 2021 have seen companies needing to quickly adapt to the changing physical and digital landscapes and the ones who have been able to do so are reaping the rewards and will continue to do so into 2022 and beyond. 

After a much-needed rest over the festive season, we’re looking forward to coming back in January inspired, rested, and ready to learn everything we can able the new skillsets we need for 2022. After all, the more we learn and grow, the better able we are to support our clients. Here’s to smashing more goals and achieving more great results for our clients in the new year.  

Interested in learning more about what sets us apart from the competition? Check out the LikeMind Media Method here. 

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