Four ideas for manufacturers to get started with content marketing 

So, you’re running a successful manufacturing business, but now you’ve come up against a common problem… You’re great at what you do, but not so much at showcasing your work to your audience. That could be because you don’t have time, you’re not confident or maybe you’re just a little shy. Don’t worry, you’re not alone, it’s something we find many businesses come up against, but this blog will help you get started on increasing your brand awareness 

In a world where content is king of the digital jungle, and marketing is so much more than the ‘colouring in department’, shouting about who you are and what you can do is more important than ever.  

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It’s more than simply creating random content and hoping it’s reaching the right people. It’s based on research, strategy and planning, taking excellently designed content and working with social media platforms, and other content platforms, to make content shine and reach the target audience. 

If you’re looking to make the most out of content marketing, check out these ideas below which will help get your business on the map and in front of the eyes of your audience. 

Or, if you’d rather outsource your content marketing, whether that’s blog writing, copy for websites video and audio or social media work, and take it off your plate, then get in touch with us and we can help you with all your content creation and management. 

4 ways to get started with content marketing

1. Videos that answer FAQs 

As a manufacturer, it’s safe to say that not everyone will have an understanding of your products or what they do. One of the best ways to get this information across in an easy-to-digest way is through video, as you can showcase your product and answer your audience’s questions at the same time. We worked with Camloc Motion Control on an FAQ series for their products, which you can see for yourself how it works if you visit their YouTube channel. 

As of 2022, an average person is predicted to spend 100 minutes per day watching online videos, why not make sure some of that time is spent on your content? 
 
Learn more from our Camloc Motion Control case study.  

2. Reels that showcase your company culture 

Did you know reels receive 22% more engagement than regular Instagram video posts?  

We’ve all been there, down the Instagram rabbit hole of reels, watching hours of short and snappy videos thinking ‘We should give that a go too!’ Well, we agree with you there. With more than one billion people using the Instagram app each month in 2021, getting to grips with this platform and shortform video is a good idea. 

From what a typical day in the office looks like to jumping on trending topics, there is so much you can do to pack a punch in a short Instagram reel. If you’re feeling camera shy, we can help you with filming, editing and idea generation. 

Reels allow your audience to get to know your business and the personalities within it, and they’ll get a sense of what it’s like to work with you and the value you bring.  

3. Blogs posts that deep-dive products and services 

Sometimes the best way to get to the nitty-gritty of a product or service is with some longer-form content. It gives you the chance to go into all the detail you need and, when written well, it will keep your audience reading until the very last word.  

Research shows that 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson, so it’s worth having a bank of high-quality blog posts on your website. Another benefit of writing longer-form content is that it gives you chance to show your expertise and become the go-to place for information which, let’s face it, is every manufacturer’s dream!  

From how to set up a particular product or service to the process of how it’s made, blogs give you the platform to go into the detail your audience is looking for. Short on time? Leave the writing to us.  

4. Website content that persuades and informs your audience 

An up-to-date website is the key to sales. Without all the correct information, your customers and potential customers cannot make an informed decision about the investment you’re asking them to make. But good website copy isn’t just about providing information, well-written copy can persuade your audience to look further into the products and services you offer. It also gives you the opportunity to stand out from the crowd, for example, by showing a glimpse of what your company looks like behind the scenes, and what kind of business you are. 

Website copy doesn’t have to be drab, though, it can be short and punchy, ready to grab attention while condensing everything your audience needs to know into an easy-to-understand way. 

Need a hand with content marketing? 

There you have it, four ideas to help you to kick-start your content marketing in a variety of formats. From videos to blog posts and everything in between, content marketing is a sure-fire way to showcase your company and what you can do. Give these a go and, before you know it, you’ll have moved on to case studies, infographics, ebooks and more – all the types of content you can imagine. 

Our team of content marketing experts are here to support you and your business in achieving your goals. Interested in learning more? Get in touch with us today for a friendly chat. 

Call us on 01509 323363 or drop us a line in the contact us box.  

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